News

News releases

• • July 30, 2025
  • Launches

  'This is the difference': this is how SQlab makes cycling better

  At SQlab, science, biomechanics and technology work together to shape the future of cycling. Every curve and every millimetre is designed to work better for the rider. That's the difference.

• • July 18, 2025
  • Product news

  NEWMEN’s journey from OEM specialist to strong independent brand

  German precision, independent thinking and an impressive in-house test lab make NEWMEN ready to win over the aftermarket.

• • July 10, 2025
  • Launches

  Introducing the Ere Genus II Team Edition: from WorldTour to your bike

  The proven Genus II wheel range from Ere Research now comes in a bold new look: the Team Edition, directly inspired by the setup ridden by Intermarché-Wanty during the 2023/2024 WorldTour season

• • June 4, 2025
  • Product news

  Push your limits with Ere Research carbon gravel wheels

  Upgrade your gravel rides with Ere Research carbon wheels and Tenaci TLR tyres. Experience unmatched performance, reliability and freedom off-road.

• • May 30, 2025
  • Product news

  Buy a CUBE bike, get 90 days of free insurance

  Buy a new CUBE bike and enjoy up to 90 days of free insurance with VeloLife. Protect your new ride and enjoy peace of mind instantly.

• • May 28, 2025
  • Launches

  CUBE introduces three new road cycling shoes: when every pedal stroke counts

  Three new shoes, one goal: transferring your power to the pedals as efficiently as possible. Each shoe offers its own combination of stiffness, fit and support.

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