Brands

News releases

• • February 20, 2026
  • CUBE

  Lucy Charles-Barclay and CUBE extend partnership to 2030

  The British triathlete will race on the German manufacturer’s bikes until at least 2030. The extension of the collaboration is a clear sign of what’s to come.

• • January 29, 2026
  • CUBE

  Heizomat CUBE signs Joris Nieuwenhuis on multi-year deal from 2026/2027 season

  Heizomat CUBE welcomes Joris Nieuwenhuis for 2026/2027, enhancing team strength and supporting CUBE’s dedication to innovation in international cyclocross.

• • November 13, 2025
  • Sponsors

  CUBE and TotalEnergies announce partnership

  CUBE will become the official bike sponsor of the French UCI ProTeam TotalEnergies from the 2026 season. Together they look forward to this new partnership and a successful year of racing ahead.

• • October 17, 2025
  • CUBE

  Meet CUBE Bikes UK's new ambassador, Leanne Wrightson!

  CUBE Bikes UK welcomes Leanne Wrightson as ambassador. Read her story of adventure cycling, bikepacking, ultra races, and inspiring new riders.

• • September 3, 2025
  • Launches

  New bikes, same passion: CUBE launches 2026 collection

  The CUBE 2026 product range is here, and it's rather special. Combining bold design with the brand's legendary attention to detail, there's something for every rider.

• • July 30, 2025
  • Launches

  'This is the difference': this is how SQlab makes cycling better

  At SQlab, science, biomechanics and technology work together to shape the future of cycling. Every curve and every millimetre is designed to work better for the rider. That's the difference.

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