About Oneway Bike
Learn what we are all about
We are Oneway
Oneway Bike is the premium distributor for the cycling industry in the Benelux, the United Kingdom, and Ireland. With a carefully curated brand portfolio, we supply high-quality products to specialist retailers, enabling them to offer the very best to their customers. Our range includes innovative bicycle components, accessories, and e-bikes from leading brands.
As a trusted partner for both brands and dealers, we focus on quality, service, and expertise. Our close collaboration with manufacturers and years of experience in the industry allow us to provide not only products but also valuable support and insights.
On this press platform, you’ll find the latest news, press releases, and media assets related to our brands and products. If you have any questions or specific requests, feel free to contact us.
Our brands:
- Acid
- CUBE
- Cyclique
- Ere Research
- Juice Lubes
- Lezyne
- Newmen
- Schwalbe
- SQlab
Latest Oneway Bike news
New bikes, same passion: CUBE launches 2026 collection
The CUBE 2026 product range is here, and it's rather special. Combining bold design with the brand's legendary attention to detail, there's something for every rider.
'This is the difference': this is how SQlab makes cycling better
At SQlab, science, biomechanics and technology work together to shape the future of cycling. Every curve and every millimetre is designed to work better for the rider. That's the difference.
NEWMEN’s journey from OEM specialist to strong independent brand
German precision, independent thinking and an impressive in-house test lab make NEWMEN ready to win over the aftermarket.
Introducing the Ere Genus II Team Edition: from WorldTour to your bike
The proven Genus II wheel range from Ere Research now comes in a bold new look: the Team Edition, directly inspired by the setup ridden by Intermarché-Wanty during the 2023/2024 WorldTour season
Push your limits with Ere Research carbon gravel wheels
Upgrade your gravel rides with Ere Research carbon wheels and Tenaci TLR tyres. Experience unmatched performance, reliability and freedom off-road.
Buy a CUBE bike, get 90 days of free insurance
Buy a new CUBE bike and enjoy up to 90 days of free insurance with VeloLife. Protect your new ride and enjoy peace of mind instantly.