Ere Research announce wheel partnership with Pearson Cycles

Ere Research, leading innovator in high-performance cycling components, has announced a partnership as an OEM (Original Equipment Manufacturer) with Pearson Cycles, the innovative British bike brand that prioritises rider experience. At Pearson Cycles, performance, precision, and reliability are at the heart of each design and integral to every component partner selected. Ere offers Pearson Cycles cutting-edge technology, meticulous engineering, and exceptional ride quality across its wheelsets, matching Pearson Cycles’ high standards and unparalleled commitment to rider experience. 

Pearson Cycles will be offering Ere wheels across their core range and at all price points, meaning riders will benefit from their exceptional ride quality regardless of build preference. Ere’s Genus and Omnia wheelsets will be available on the SHIFT and FORGE road bikes, while the Tenaci is available on the On and On gravel bikes. 

Ere wheels are developed and tested in-house in Ommen, The Netherlands, with top-tier performance at the forefront. With extensive expertise in wheel design, Ere engineers wheels that not only excel in offering riders speed and aerodynamics but also durability and comfort - essential traits for long rides and competitive racing both on and off-road.

Proven at the highest level, Ere provides the Belgian World Tour cycling team Intermarché-Wanty with time trial wheels. Designed by Ere engineers and trusted by professional athletes, Pearson Cycles selects only the best wheels to ensure their riders benefit from the same world-class innovation. 

“Ere Research’s commitment to providing premier components aligns perfectly with what we offer at Pearson Cycles,” says Scott Davies, CEO of Pearson Cycles. “Ere is certainly one to watch, during testing their wheels our team were blown away with how they performed. By working closely with them we can continue to offer cyclists unmatched ride quality delivered by bikes injected with personality. We are always striving to provide the best possible bikes and components which is why we have selected Ere as new component partner moving forward.”

Piet van der Velde, CTO of Ere Research says “Ere Research is excited to partner with Pearson Cycles, providing a selection of on- and off-road across its range. This collaboration represents a major step forward in Ere’s mission to deliver high-performance, reliable, and beautifully designed components to cyclists worldwide.”

“Working with Pearson Cycles, one of the oldest and most esteemed names in the cycling industry, marks an important milestone for Ere Research,” Piet continues. “Partnering with them aligns us with a brand that shares our commitment to quality, innovation, and the pursuit of excellence. At Ere, our passion lies in creating products that perform at the highest level and enhance the overall experience for riders while offering outstanding value. Pearson Cycles’s long-standing legacy and dedication to craftsmanship resonate deeply with our values and we're excited to bring our technology and expertise to their incredible range of bikes.”

At the heart of Pearson Cycles is a commitment to cutting-edge innovation, exceptional rider experience, and unmatched customer service. Founded in 1860 in London, United Kingdom, Pearson Cycles is the world’s oldest bicycle business. Informed by 164 years and counting of premium quality design heritage and cycling passion, Pearson Cycles has built a curated offering of road and gravel bikes designed and built in the UK and complemented by industry-leading component partners. 

pearsoncycles.com

Ere Research is committed to developing innovative, high-performance cycling components. With a focus on quality, design, and technology, Ere Research aims to enhance the riding experience for cyclists of all levels. The brand offers a broad range of wheelsets, tyres, bar tape, saddles, and accessories, all designed to meet the demands of both professional athletes and everyday riders. Each product reflects Ere Research's dedication to creating components that combine cutting-edge technology with thoughtful design, ensuring optimal performance and comfort on every ride.

ereresearch.com