Bob Hoogerbrugge takes on a new role as Brand Manager at Oneway Bike

Oneway Bike has appointed Bob Hoogerbrugge as its new Brand Manager. Bob (29) is no stranger to the company. He started in the workshop in 2021 and later moved to the Warranty & Aftersales department. Now, he is ready for a new challenge where he combines his passion for cycling and outdoor sports with strengthening brand relationships.

Oneway boasts a diverse portfolio of brands. Bike shops in the UK can turn to the distributor for leading names such as Schwalbe, SQlab, Ere Research, Newmen, and Cyclique. As Brand Manager, Bob will coordinate the brand strategies of these labels within the company. To ensure each brand gets the attention it deserves, he will work closely with the marketing and sales teams as well as the brand partners. His focus will be on strengthening the connection between the brands and Oneway, both internally and with dealers. “I want our brands to truly resonate, both within our team and with our dealers. This way, we can create satisfied shops, happy customers, and a strong market presence,” Bob explains.

Bob has been actively involved in mountain biking since 2015. Building on his outdoor sports training, he has given mountain biking clinics, including at Outdoor Valley in Bergschenhoek, The Netherlands. Outdoor Valley has been a longstanding partner of Oneway Bike, and through this collaboration, Bob found his way to the company. Bob has started his new role with great enthusiasm: “This position is a fantastic opportunity to expand my knowledge and make a real difference for the brands we represent,” he says. “I look forward to building strong, lasting relationships in the cycling industry and inspiring others to be just as passionate about our brands as I am.”

With his extensive product knowledge, enthusiasm, and fresh perspective, Bob is ready to take on this new challenge. The Oneway team wishes him every success in his new role!